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Some frequently asked questions (and some Rarely Asked Questions too)

If you don't know the right questions, you'll never know the right answers. Here's some insider information that will help your decision making and your budget.

What is print ready artwork?

A CMYK pdf at 300dpi with 3mm bleed and crop marks. But you don't need to worry about that, because it's our job. If this doesn't mean much to you, give us a call and we'll sort it all out.

Is there a best size to print?

It depends what you want, but designing anything without wasting paper will make it more cost efficient. We won't let you print anything that is cost-inefficient, so your budget is safe with us.

What are some of the standard sizes?

A0 - 841mm x 1189mm
A1 - 594mm x 841mm
A2 - 420mm x 594mm
A3 - 297mm x 420mm
A4 - 210mm x 297mm
A5 - 148mm x 210mm
A6 - 105mm x 148mm
A7 - 74mm x 105mm

Business cards - the usual size is 55mm x 85mm but you can have whatever size you want

Blue whale - The female grows to an average length of 25m, while the male only averages 24m. Which is why the male whales are often called Shorty... we imagine.

Chris's feet - he's a size 7

What is possible?

We can do (almost) anything to do with producing print. From business cards and leaflets to banners and display boards, we can print on a multitude of materials. Just ask.

Would Nicky like a cup of tea?

That is the most rarely asked question. The answer is yes please. White, no sugar.

What's the smallest print run?

One. We can print from a single item upwards.

Leaves and pages - what's that about?

One sheet of paper is a leaf. A page is one side of a sheet of paper. So if a leaf is printed on both sides its a 2pp (2 printed pages). Print on just one side and its a 1pp.

What is bleed and why do you need it?

Once a piece has been printed it's trimmed to get the right size and a neat finish. To ensure the ink goes all the way to the edge of the printed page after trimming we need bleed - a bit of extra ink around the edges.

We need a minimum of 3mm bleed to get the perfect finish. This is done at the design stage

CMYK and RGB - discuss

We're talking colours.
CMYK stands for Cyan, Magenta, Yellow and Black (we know - black begins with a B not a K, but we're in a creative industry so cut us some slack). These are the colours that the press mixes together to create the print.
RGB is for Red, Green and Blue. These are the colours used in a computer to create the colours you see on screen.

Pantone - explain.

It's a colour matching system, to allow colours to be printed out EXACTLY the same, every time. You know when you get a paint colour mixed at the DIY store - it's the same principle. Each of the 1867 Pantone colours has a number and an ink "recipe", so printers can achieve consistency for the client. PMS 484 - enough said.

And while we're on colours, remember that the colour you see on your screen, your neighbour's screen and the printer will all be different.

DPI - why is it important?

Dots per inch, referring to the quantity of ink used when printing. The minimum is 300dpi for printing - below that it will be too low quality.

Folding - what are the options?

There are many ways to fold a piece of paper, but the most common folds are these;

Half fold - take the paper, fold it in half. Done.
Gate fold - creatively named, this is made by folding the two edges inwards to meet in the middle, creating 6 printable sections.
Roll fold - each page is 1/3 of the full leaf, giving you 6 sides to print on.
Z fold - just like a roll fold, but fold one side out, not in. You should have something looking like a Z. Or an N, depending on which way you're holding it.

Can you fold a piece of paper in half eight times?

You tell us.

Litho and digital print - what do I need to know?

You don't need to know anything about it, that's our job. But if you have an inquisitive mind or are needing the answer for a quiz, read on.

In litho, an inked image is transferred from a printing plate to a rubber blanket and then the image is transferred again to the paper. Generally the printing will be done out of the standard four-colour process. This means that the artwork is separated onto four different printing plates and each plate prints a specific single colour - cyan, magenta, yellow and black (CMYK). Together these colours combine to create a full-colour print. Occasionally additional printing plates might also be added to print spot colours. These may be special inks such as fluorescent or metallic or a specific Pantone ink that matches a corporate colour. Similarly, there might be fewer colours used such as two-colour printing where only two specified colours will be printed, and because only two printing plates are being made this is cheaper than four-colour litho.

Digital is a four colour process reproduction method that uses electronic files (such as PDF artwork) and dots of colour to produce an image using toner or ink. Unlike litho printing, no printing plates are required and there is less waste of chemicals and paper because no 'make-ready' is required. Print can be personalised, for example with individual numbers

Your digital print is done here on our amazing HP Indigo 5500 Digital Press. It's the only digital press to use inks rather than toners. This is important because the finish is closer to a litho print and so it looks FANTASTIC.

At Think Digital, do you print Litho?

We do. We print litho off site and we print digital on site. Maybe we should be called Think Digital and Litho.

How many shall I print?

It depends...

Invitations - the same number as the number of guests, plus a few spare.
Letterheads - probably not as many as you think.
Compliment slips - way fewer than you think.
Business cards - if you're shy and retiring, you probably need more than you think. If you're an extrovert optimist you may have over estimated.

We recommend talking it through with us, to avoid under or over ordering.

Do penguins have knees?

No. But bees do.

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